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Utah Travel Headlines

Wednesday, July 25, 2012

California Residents Can Ski Free At Eagle Point

Eagle Point Resort is Utah's newest ski resort. It is located in south-central Utah near the town of Beaver, near the site of the old Elk Meadows Resort.

The resort is launching an interesting new promotion, offering free skiing to first time guests and free skiing all season for California residents. (Southern California is a primary market for the resort.)

The resort provided this news release:

Utah's Newest Ski and Snowboard Resort Targets First-Time Guests With Free Skiing and
Snowboarding, Including Free Admission All Season Long For California Residents


Beaver, Utah --- Eagle Point Resort announces its operating schedule and Free Days promotion
for 2012-2013 season. Every Thursday in January 2013, Eagle Point Resort will offer unlimited
free access for skiing and snowboarding to any guest. California residents will enjoy free skiing
and snowboarding for the entire 2012/2013 season.  There are no strings attached other than
the requirement to provide a name and email address. "What we have learned overwhelmingly
from our guests during the first two seasons since reopening is that we have a truly exceptional
mountain that people love to visit. Our goal is to be the premier ski resort in southern Utah."
explained Shane Gadbaw, CEO and Co-Owner of the resort. "We have spent millions to make
the property and the service first class from the newly renovated Canyonside Lodge down to
the friendly greeters in the parking lots. Our last remaining challenge is to massively increase
awareness in the core markets of Las Vegas, southern California and Utah so people know that
we have this new boutique resort with thrilling terrain, super friendly staff, gorgeous views and
long-lasting powder stashes."

The resort owners cited the successful model of the Las Vegas casino resorts as an inspiration
for the Free Days campaign. "By owning or controlling all of the restaurants, services and rental
properties around the resort and maintaining low overhead, we have the same advantage as
the Vegas resorts. We can give lift access away for free yet still achieve a sufficient yield from
our guests on food & beverage sales, rentals, instruction, retail or condo stays." said Gadbaw.
"More importantly, the free admission spurs the first-time visit. That is all we need because the
vast majority of new guests fall in love with the place and go home to tell their friends and
family." Gadbaw added. "Within two years, we have transformed the resort from an
abandoned ghost town into our guests' new favorite resort in the region." The resort hopes
that the Free Days campaign will encourage first-time guests to visit and continue building the
resort's fan base.

Eagle Point intends to open for the 2012/2013 season on December 21, 2012 and remain open
daily until January 6, 2013. Beginning January 10, Eagle Point will switch to a Thursday through
Sunday operating schedule for the remainder of the season making exceptions to be open on
the two holiday Mondays, Martin Luther King Day (January 21) and Presidents' Day (February
18). The resort will continue promoting private rentals of the resort for groups on the days it is
not open to the public (Monday through Wednesday). "We had our first group rent the resort
for two days last year and they loved it. This year we expect more private group rentals especially from the casino industry in Las Vegas. Because of the low overhead we maintain, groups are amazed at how affordable it is to rent out the entire resort on one of our down days for an incredible experience." explained Joe Clough, Co-Owner of the resort. The resort can host turnkey private events for large groups of up to 500 people including snow sports, lodging, fine dining, conference space and transportation.

By targeting California residents with free skiing and snowboarding all season, Eagle Point
expects to significantly increase its brand identify in the California market and earn many new
fans.

Eagle Point Resort, located 18 miles east of historic Beaver, Utah and a scenic 3.5 hour drive
from Las Vegas or Salt Lake City, is an all seasons destination resort offering snow sports,
lodging, fine dining, summer activities and day excursions to nearby attractions like Bryce
Canyon and Zion National Parks.  The resort features 600 skiable acres, over 40 named runs,
1500 vertical feet, 5 lifts, 2 transport snow cats, lodging, dining and endless backcountry
terrain.

For more information or to discuss a private group reservation, please contact Shane Gadbaw
at 855-EAGLEPT or visit www.eaglepointresort.com or Facebook/EaglePointResort.

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