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Utah Travel Headlines

Tuesday, November 29, 2011

Utah's Top Draws For Tourists

Utah Utah Governor’s Office of Planning and Budget has just released a new report that shows growth in our tourism industry. Numbers for 2010 show an increase of 4.7% over 2009. Visitation to our national and state parks was strong, despite the down economy.

The report also shed light on some of the reasons for the increase - reasons more people are traveling to Utah. The Salt Lake Tribune has this article about the report. Below are excerpts.

"We are getting more repeat customers. All the studies show that, post 9-11, people want an authentic vacation they can enjoy with their family. They want to feel comfortable with where they are going and get good value. Utah has that." (Quote from Leigh von der Esch, managing director of the Utah Office of Tourism.)

She said another key factor is the state’s high-end hotel properties, many in Park City, which have been built in recent years and made Utah a destination for luxury travelers.

In Tuesday’s report, longtime attractions such as Utah’s national and state parks recorded increased visits in 2010, with the former’s count up 1.2 percent, to 6 million in 2010, and the latter up 1.3 percent, 4.8 million.

Von der Esch also predicted that the newly opened Natural History Museum of Utah will be a solid draw for tourists and residents alike. And the huge City Creek Center in downtown Salt Lake City should also attract good numbers of people. The Center is scheduled to open in spring of 2012 and will "feature myriad dining and shopping options."

Many events are planned next year for the 10th anniversary celebration of the 2002 Salt Lake City Winter Olympics, and officials expect it to bring in some tourists.


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