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Utah Travel Headlines

Friday, February 25, 2011

Delta's In-Flight Magazine Focuses On Utah

The March issue of Delta Air Lines’ in-flight magazine, Sky, includes a 53-page profile of Utah, covering topics ranging from our national parks to Salt Lake City, Park City, Moab and other popular destinations, plus info on restaurants, liquor laws and many other things that make Utah unique.

The Salt Lake Tribune has this article about the magazine profile. Below are excerpts.

“Utah has a great story to share with the world,” said Sky magazine publisher Marialice Harwood before joining with Delta Vice President Greg Kennedy (a part-time Utahn) and Gov. Gary Herbert to unveil an oversized version of the profile’s cover page.

Showing an oft-seen view from the north of Salt Lake City’s skyline with the Wasatch Mountains in the background, the cover carried the headline “Elevated Ideas,” elaborating that “From snow-covered peaks to multicolored canyons, this scenic state is the blueprint for what’s possible when people collaborate.”

It does so with articles on the state’s ski industry, health care innovations, Sundance and the Utah Film Commission, the LDS Church’s investment in the downtown City Creek development, food and alcoholic drink possibilities, the arts and the splendors of Utah’s different regions.

Tourism Office Managing Director Leigh von der Esch said the publication will arrive on Delta planes just as an in-flight video about Utah makes its debut. “This will help us push our brand further. The buzz is out about Utah and we’re thrilled,” she added.

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