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Utah Travel Headlines

Thursday, October 30, 2014

'Find Your Greatest' – View Utah's New Ski Ads

Utah is now kicking off its winter ad campaign, using stunning new videos to lure potential tourists to our renowned ski resorts. Six “Utah ambassadors” are featured in the ads and the videos tell interesting stories. You can see the videos here.

Here are tidbits about the campaign:

Beginning Nov. 1, digital billboards and digital ads will be released nationwide to skiers and snowboarders, said Vicki Varela, director of the Utah Office of Tourism. Beginning on December 22, the ads will be shown on television in Boston, Los Angeles, New York City and San Diego.

"This is a new way to tell the ski story that personalizes your particular interest whether you're a snowboarder or a skier," she said. "This shows the authentic Utah story."

Besides (Olympic hopeful Brolin)Mawejje, the campaign also features Paralympian champion Chris Waddell, gold medal winning U.S. snowboarder Sage Kostenburg, pro skier Sierra Quitiquit, Backcountry.com CEO Jill Layfield and her ridiculously cute 7-year old daughter Madeleine, as well as a certain Hall of Fame basketball player (Karl Malone) receiving a special delivery while enjoying some luxury time on the patio at Deer Valley.

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