Utah Unveils Winter Advertising Campaign
Utah's Office of Tourism has unveiled its winter ad campaign, which will tout the quality of our snow and the accessibility of our ski resorts. Many of Utah's resorts are just about an hour's drive from Salt Lake International Airport, making them some of the most accessible in the country. And the quality of our snow is legendary.
A news release on the advertising campaign is given below. The video above shows the campaign's TV spot that will air in NY and LA markets.
Tourism Office Unveils Winter Advertising
Integrated Campaign to Highlight Access and ‘The Greatest Snow on Earth®'
Salt Lake City -The Utah Office of Tourism (UOT), an agency of the Governor's Office of Economic Development, unveiled the creative elements of its 2012-13 Winter Advertising Campaign, Wednesday, November 14, in the Rotunda of the Utah State Capitol Building. The office presented a 30-second television advertisement that highlights Utah's unparalleled access by showing a family on board a plane that seamlessly transforms into a ski lift.
"No other ski destination in the world features eleven ski resorts within an hour of an international airport," says Dave Williams, deputy director of marketing and research at UOT. "These ads convey the ease at which visitors can go from home, to air, to our slopes, where they can experience The Greatest Snow on Earth®."
The ads will air in the New York and Los Angeles markets beginning December 31, 2012, part of the Utah Office of Tourism's $1.6 million winter advertising campaign. The spots will be broadcast on WNBC and WABC in New York and KNBC and KABC in Los Angeles. The campaign will also feature banner advertising on several travel-related websites, and digital billboards in affluent areas of Los Angeles, including a large double billboard located on the main egress of LAX.