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Utah Travel Headlines

Tuesday, March 27, 2012

Watch Our Ads On TV In Regional US Markets

The Utah Office of Tourism is now launching its spring/supper ad campaign. The $2.2 million regional campaign will promote Utah’s state and national parks, and other summer attractions.

TV ads will air on stations in Denver, Los Angeles, Phoenix, Portland and San Francisco.

Digital outdoor ads will be seen in Los Angeles, Denver, Las Vegas, and San Francisco, including a San Francisco tunnel wrap. Online digital display and social media advertising and promotion will include Denver, Las Vegas, Los Angeles, Phoenix, Portland, San Francisco, and Seattle.

“We are using the same summer television commercials one more season because they were effective in raising the awareness of Utah as a warm weather destination with all we have to offer with outdoor recreation, state and national parks, and summer festivals,” said Leigh von der Esch, managing director of the Utah Office of Tourism.

The Office of Tourism has also just launched a new website, visitUtah.com, designed to provide information about our state and also help people plan trips.

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