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Utah Travel Headlines

Thursday, May 27, 2010

New Signs Welcome Visitors To Utah

Utah has just finished installing 35 new welcome signs at interstates, highways and visitor centers across Utah. Images on the signs vary depending on the location, depicting prominent attractions in that area including Zion National Park, Arches National Park, the Salt Lake City skyline, skiing, dinosaurs, and the Golden Spring National Historic Site.

The signs are built around the "Life Elevated" slogan.

KSL has this news article about the change; the report includes a video clip and images of the signs. Below are excerpts.

"Welcome signs are the front porch of our state," said Leigh von der Esch, the director for Utah's Office of Tourism.

In all, there are seven different welcome sign designs, depending on where you enter the state.

In the northern part of Utah, you'll see either the downtown Salt Lake City/Wasatch Front design, or the popular welcoming of the railroads/Golden Spike design. The southwest part of Utah has a Zion National Park design. The southeastern section of Utah has either the Arches National Park/Delicate Arch design, or a design of Lake Powell. The Vernal and Flaming Gorge area has a dinosaur for its design. Coming into the state near Park City and Bear Lake will feature a Ski design.

All of the designs feature Utah's brand "Life Elevated." That rebranding effort began in 2006 and has helped boost visitation and tourism spending from $5.7 billion in 2005 to $6.2 billion in 2009.

The new signs replace the 2002 Winter Olympics design, which has been in place for 11 years.

"Although we still maintain our position as the ‘Crossroads of the West,' we are now becoming a destination," said Herbert. "A picture is worth a thousand words, and so these welcome signs as a picture of what Utah is about [are] going to go a long way toward encouraging tourism and promoting people to come to Utah."

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