Salt Lake Brands Itself As 'Ski City USA'

Salt Lake City and its adjacent skiresorts have launched a new marketing campaign aimed at branding the area "Ski City USA."

One key tagline: "Once you've stayed in Ski City, you'll never stay in a ski town."

KSL.com has this news report about the promotion. Below is video from that report, and below that is a new video spot released for the Ski City USA campaign.

Here are a few excerpts from the KSL article:

Salt Lake County Mayor Ben McAdams, speaking at an event to launch the campaign, said the Ski City USA not only focuses on the canyons' profound beauty and recreational opportunities, it highlights the dining, accommodations, nightlife and other activities available in the county and just minutes away from the ski slopes.

"Ski City USA is a fantastic alternative to the traditional ski or snowboard experience where visitors are restricted by the limited offerings of a small resort town," said McAdams.

"Whether you live in Salt Lake or you live thousands of miles away, you can become a virtual resident of Ski City USA through social portals — joining a community united in being 'locals' of Ski City USA."