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Utah Travel Headlines

Tuesday, January 12, 2010

Utah Office Of Tourism Launches Winter TV Ad Campaign

Utah's Office of Tourism has launched a 20-day national cable advertising campaign highlighting winter tourism. The 30-second commercial spots, created by Struck/Axiom, star the reoccurring “snowflake characters” who are deemed worthy to fall on Utah slopes by a humorous snow judge.

"With the media turning its attention to winter sports and the upcoming Olympic Winter Games in Vancouver, Utah’s own Olympic legacy is being remembered. Now is the perfect time to promote the strengths of Utah's ski product," said Spencer Eccles, executive director of the Governor’s Office of Economic Development.

The television ads are airing on eight cable networks, including Fox News, History, Bravo, Food Network, A&E, ESPN, Travel Channel, and MSNBC. These ads are part of an overall $1.2 million campaign, which includes an online effort that began in November. The online ads also bring attention to the dining, shopping, nightlife, and family fun available during the winter season – all elements of the Utah Life Elevated® brand.

More details

View some of the Snowflake Ads


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