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Utah Travel Headlines

Friday, January 29, 2010

Travelocity Pits Utah Against Tahoe

Travelocity has an interesting promotion going, asking viewers to help its "Roaming Gnome" decide where to go to cure cabin fever.

The Gnome is debating whether to ski in Utah or Tahoe. Travelocity is asking fans to become a Facebook friend of the Gnome and vote for their favorite destination. One lucky voter will win a ski trip for two. Go here to friend the Gnome and vote.

Ski Utah is encouraging its fans to get out and vote. Local newspapers are also on the stump. Below are just a few of the many headlines being generated:

First Tracks! Online Ski Magazine has this more balanced report. Below are excerpts.

"Winning this competition could mean great things for Utah and its wonderful ski resorts," says Jessica Kunzer, Director of Communications for Ski Utah. "Please vote today!"

"There really is no comparison," adds Shawn Stinson of the Salt Lake Convention & Visitors Bureau. "Taking into account Salt Lake City International Airport’s accessibility, skiing and/or snowboarding on 'The Greatest Snow On Earth', and the ability to experience a truly unique après-ski experience in Salt Lake City -- excellent dining and nightlife, fabulous cultural arts, pro sporting events, etc. -- the choice is quite simple: a Ski Utah vacation wins hands-down."

The folks marketing Lake Tahoe skiing have come out swinging as well.

"We are asking for the public to help vote for Lake Tahoe and steer the Roaming Gnome in the right direction towards a totally unique and diverse destination that offers a ski vacation experience he'll never forget," said John Wagnon, president of Ski Lake Tahoe. "Given his rock star lifestyle and taste for the finer things in life, we think the Roaming Gnome would prefer to relish in Lake Tahoe's head-high powder, experience the late nights at our 24/7 casinos and night clubs and work on a sunny California goggle tan after some bluebird powder days."


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